Gertz Communications provides high-level communications strategies to help Public Sector organizations manage issues, influence key audiences, or facilitate organizational change.

The process for developing a communications strategy usually includes:

• review of organizational documents
  
• interviews with key stakeholders
  
• external research if necessary
  
• analysis of the information gathered
  
• preparation of a draft strategy for client review
  
• completion of the final strategy
  

Examples of communications strategies prepared by Gertz Communications:

• for a government department positioning itself prior to a multi-departmental modernization initiative
  
• for a branch of a central agency to explain its new responsibilities to other parts of government
  
• for an intelligence agency facing a changing external environment
  
• for a community health centre to help it build a consistent, positive reputation with its many stakeholders
  

Gertz Communications writes or edits documents in a style appropriate for the use to which the document will be put, in the format required by the client to move a project to the next stage.
These documents can include policy papers, Cabinet documents, program descriptions, strategic plans, presentations, articles, speeches, web site content, and such media materials as news releases, backgrounders, media lines and questions and answers.

Examples of documents written or edited by Gertz Communications:

• Cabinet documents seeking policy direction and funding approval
  
• annual reports
  
• policy documents explaining complex issues in a straightforward manner
  
• booklets describing multi-departmental initiatives for elected officials, public servants, the public and other audiences
  
• reports and presentations for senior management
  
• speeches for senior officials
  
• media materials for major public announcements

Gertz Communications provides advice regarding the management of the communications function to senior communications managers, audit and review branches, and departmental or agency executives.

This advice is based on extensive experience working in or with a wide range of public sector organizations:

• at the national and provincial levels
  
• at the central agency and departmental levels
• at the headquarters and regional office level

Examples of Gertz Communications projects involving communications management advice:

• broad-based reviews of the communications function in several major government departments (in association with lead consultant Hallux and Associates)
  
• advice regarding organizational design, human resources selection
  
• preparation of business cases for communications branches
  
• briefing notes to senior management on communications organizational issues